Colgate x WHO

Clean Hands Save Lives

In March of 2020 little was known on what could help stop the spread of the coronavirus, but the one thing that did work was hand washing.

In just 35 days we created a bar of soap designed to save lives which included educational materials on proper hand washing techniques. With the help of the World Health Organization our soap helped people in 28 countries that needed it most and our awareness campaign educated 1.5 billion people in 88 countries.

AWARDS
Cannes
Sustainable Development, Shortlist

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Sustainable Development, Shortlist