S&P Global

On International Women’s Day S&P Global used 549 bank notes, in 8 different global currencies to convey one powerful message: if the gender pay gap was closed, the global GDP would increase by 26%.

But how do we get people to care about closing the gender pay gap? By speaking in a language everyone understands: money.

We redesigned 8 different global currencies to prominently display women to highlight how their economic value around the world affects us all, because #ChangePays.

And people noticed:
160,000 Social Engagements
1.2MM Installation Impressions
470MM Campaign Impressions